Responsys is a global provider of on-demand email and cross-channel marketing solutions. It enables businesses to market through email, web, print, mobile, and social media channels. Marketers can use the Responsys Interact Suite or individual components to market to customers across email and other key interactive channels. Marketing teams can utilize a single, collaborative solution to plan, execute, optimize and manage marketing campaigns. The suite includes products that allow for connectivity with enterprise or marketing information systems and an API for customizing the solution to meet specific marketing challenges.